GIZ / BMZ

Green Button Vision & Mission

On behalf of GIZ, designed and facilitated the stakeholder process to shape a renewed vision and mission for the Green Button, the German government’s textile sustainability label.
Green Button Vision & Mission

About this work

The Green Button is a government-backed sustainability certification scheme for the textile and apparel sector, focused on advancing human rights and environmental due diligence within global supply chains. As part of a wider review of the scheme’s standards, assurance and governance framework, support was provided to GIZ to develop a renewed vision and mission, ensuring the scheme remains relevant, credible and impactful within a rapidly evolving sustainability and regulatory landscape.

Germany & International

Recap

Industry

Sustainability Certification

Strategy and vision development for a government-backed textile sustainability certification scheme operating across global supply chains.
Scheme

Green Button

A German Government certification scheme advancing human rights and environmental due diligence in the textile and apparel sector.
Scope

Multi-Stakeholder

Engagement across licensed companies, manufacturers, civil society organisations and prospective scheme participants across multiple countries.
Outcome

Renewed Direction

Renewed vision, mission and strategic goals providing a clear foundation for the scheme's next phase of development.

What we did

A multi-stakeholder process was designed and facilitated, engaging licensed companies, manufacturers, civil society organisations and prospective scheme participants. Using a mix of tools, including stakeholder engagement, surveys, desktop research, a review of comparable schemes and analysis, the process identified key industry challenges, stakeholder priorities and opportunities for differentiation within the sustainability certification landscape. The findings informed a renewed vision and mission for the scheme, together with recommendations to support its future development and strengthen its role in advancing responsible business conduct within global textile supply chains.

The result

The project supported the shaping of a renewed vision and mission for the Green Button. By bringing together diverse stakeholder perspectives, the work strengthened alignment on the scheme’s future role, priorities and value proposition, providing a clear foundation for its next phase of development. All deliverables were completed on time and to a high standard.

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